Strategic Marketing - OTHM Level 7
Overview
This qualification is designed to:
- Provide learners with the skills and understanding in marketing & branding.
- Align with good strategic decision making to maintain organisations’ competitive advantage.
- Learners acquire knowledge through an integrated approach of theory in marketing, branding consumer behaviour and digital communication management and practice using real-time activities.
- Develop learners’ strategic marketing management, consumer behaviour and branding skills.
- Develop learners’ ability to focus on the requirements of implementing an organisation’s strategy.
Equivalent to Master’s degrees on RQF
- Proceed to dissertation stage (60 credits)
- Achieve a full master’s program
Entry requirements
Learners must have:
01
Academic
An honours degree in related subject or UK level 6 diploma or an equivalent overseas qualification.
02
Age
Learners must be 21 years old or older at the beginning of the course.
03
Experience
Mature learners with management experience must check with us prior to registering.
04
Experience
Non-native English speakers must demonstrate English language proficiency.
Structure
The completed qualifications consists of:
- 6 Mandatory units
- A combined total of 120 credits
- 1200 hours Total Qualification Time (TQT)
- 600 Guided Learning Hours (GLH)
Mandatory units
- Contemporary Issues and Principles of Marketing (20 credits)
- Consumer Behaviour and Market Communications (20 credits)
- Digital and Social Media Marketing (20 credits)
- Contemporary Challenges and Strategic Marketing (20 credits)
- Strategic Brand Management (20 credits)
- Marketing Research Project (20 credits)
Duration
The qualification is delivered through two routes
Both are flexible in their delivery to accommodate part-time and distance learning.
We deliver this qualification either online or face-to-face through lectures, tutorials, seminars, workshops etc. You choose the pathway that suits your circumstances.
Standard route
- Flexible part time or distance learning
- 9 months Full time
Fast track route
- Flexible part time or distance learning
- 6 months Full time
One off payment: £949
Instalment Payment X 3: £450/month for 3 months
Instalment Payment X 2: £636/month for 2 months
5% off – One off payment: £1212
Assessments
How will you be assessed?
All units within this qualification are internally assessed by us and externally verified by OTHM.
The qualifications are criterion referenced, based on the achievement of all the specified learning outcomes.
To achieve a ‘pass’ for a unit, learners must provide evidence to demonstrate that they have fulfilled all the learning outcomes and meet the standards specified by all assessment criteria. Judgement that the learners have successfully fulfilled the assessment criteria is made by our Assessors.
Progression
Employment
Learners to progress into or within employment
MBA
Join MBA Advanced Entry route at our affiliated universities.
Eligible Universities
Learners are eligible to progress to an MBA top-up with many universities in the UK and overseas.
Job Outlook
Individuals with a certificate in Strategic Marketing can pursue various career paths such as:
- • Principal Marketing Manager
- • Senior Brand Manager
- • Director of Sales and Marketing
- • Senior Marketing Manager
Quality, Standards & Recognitions
By complying with our regulators and meeting university progression requirements we ensure the high-quality standards of all our qualifications and assessments. The local and global recognition enable our graduates to enhance their employability skills as well as to join degree and master top-up programmes.
